Customer Birthday Tips

Suggestions for writing and designing a customer birthday card

shop-sold birthday cards are luxurious and don’t help build your salon logo. A ways better to ask your picture designer to layout and print a one of a kind birthday card in your hair or beauty enterprise.

Some things to consider:

It must seem like a birthday card. No longer a commercial for your hair or beauty business.
Select a design that’s suitable for each guys and female and unique age groups.
Use the interior left page in your birthday merchandising. And don’t neglect to include any terms and situations.
Have your birthday greeting, business name and space for a handwritten message at the right-hand web page.
Pop your logo, touch information and social media at the back of the card. Discreet, however nevertheless there and selling your logo.
Include a deadline to feature some urgency for making the reserving and claiming the birthday present.

Add that non-public touch on your birthday greetings
A handwritten birthday message says “you’re essential to us” however it does take greater time. So ask character stylists and therapists to batch prepare their clients’ playing cards at the start of each week.

Then all you need to do is ensure they're published as close to as viable to the birthday – a past due card loses a lot of its impact.

I’d constantly write the envelope rather than use a label. Once more, it’s time properly spent for a customized communique and ensures it receives opened.

Are birthday discounts the nice promotional path?
Most hair and splendor businesses favor to supply a birthday bargain.

However forestall.

That is a faithful consumer you’re attempting to impress. Furthermore, they’ve just opened a handwritten birthday card and thought “wow.” So why do you need to provide them a discount?

You don’t.

The possibilities are they may go back in their own accord, and pay the overall fee, without batting an eyelid, due to the fact your birthday card made them feel heat and wanted.

In place of a salon discount, that's immediately off your backside line, provide them a gift. It's miles their birthday in the end.

Endorsed studying on whilst and the way to supply discounts for your clients.

What’s the satisfactory birthday present for your salon customers?
1. Salon treatment:
provide a hair or splendor provider instead of a retail product. Why? Because it won’t cost you very a whole lot, but will have a perceived high fee in your client.

2. Offer a desire:
all and sundry is exceptional and it’s a birthday treat.

3. Make it unique:
make certain your birthday pressie isn't like your other salon or spa offers.

Four. Don’t throw away income:
pick a provider that can be completed by way of a junior (less expensive) member of team if essential.

5. Make life easy in your crew:
Plump for a remedy that can be finished on the equal time, or as a minimum on the equal go to, as their subsequent regular appointment. It's miles a birthday freebie in any case and you don’t need it eating unnecessarily into salon time.

6. Sell distinct remedies:
think two times before giving your maximum famous services as items – you want clients to discover your hair and beauty offerings. Birthday presents are an appropriate possibility to get customers to strive new offerings.

7. Goal your nice customers:
All clients aren't same so don't forget offering VIP (excessive spending normal) customers ‘a pamper package deal’ as a present. Those are your most treasured clients and it’s really worth spending a little extra to keep them happy and loyal.

Getting customer birthday dates in your advertising and marketing database
in case you’ve now not formerly collected consumer birthday facts then start now. To spare clients’ blushes simply ask for the date and month, now not the year.
It’s clean to include a birthday section for your first go to shape or have your receptionist ask clients while next checking touch details.
If a purchaser is specially sensitive about birthdays (and some of us are shy on the subject of celebrating milestones) then make certain you are making a word and exclude them out of your birthday salon advertising.
Do remember your GDPR duties when amassing records.

Woo-hoo it’s my birthday
Making the most of customers’ birthdays for advertising your commercial enterprise doesn’t stop with greetings and a complimentary present.

Taking it a step similarly is easy but makes a large impression. A pretty cup-cake or a tumbler of fizz are guaranteed to make your clients sense cherished and pampered.

Birthday marketing celebrations
So don’t underestimate this once-a-year advertising and marketing possibility, particularly in your most-valued hair and splendor clients:

send a card not an email.
Handwrite and personalise it.
Supply a gift not a reduction.
And cake and fizz to wow…